Probá así:
Código PHP:
<!DOCTYPE html PUBLIC "-//W3C//DTD XHTML 1.0 Transitional//EN" "http://www.w3.org/TR/xhtml1/DTD/xhtml1-transitional.dtd">
<html xmlns="http://www.w3.org/1999/xhtml">
<head>
<meta http-equiv="Content-Type" content="text/html; charset=iso-8859-1" />
<title>test</title>
<script>
function adjs(url){
oldsc=document.getElementById("old_sc");
if(oldsc)
document.getElementsByTagName('body')[0].removeChild(oldsc);
sc=document.createElement('script');
sc.id="old_sc";
sc.src=url+'&'+Math.random();
document.getElementsByTagName('body')[0].appendChild(sc);
}
var refers = PEPE;
window.onload=function(){
adjs('http://web.com/'+refers+'?');
}
</script>
</head>
<body>
</body>
</html>